Thursday, September 27, 2012


Strategic Recovery Institute (SRI) to demonstrate capabilities of the First of Its Kind, Full Scale, All-Electric, Off-Road Race Vehicle in the NORRA Mexican 1000
Vista, CA, April 4, 2013 – The public is encouraged to tune in and follow Strategic Recovery Institute’s First of its Kind, Full Scale, All-Electric Off-Road Race Vehicle, as it competes in the NORRA Mexican 1000, April 27th – May 1st from Mexicali to Cabo San Lucas, Baja Sur, Mexico.  Team SRI’s Electric Off-Road Race Vehicle will be racing head-to-head and side-by side with both legacy and state-of-the-art high-performance Off Road race vehicles down the 1200 mile Baja Peninsula. 

The 2013 NORRA Mexican 1000 is conducted over 4 consecutive days of Rally Style Off-Road Racing that consists of a series of 8 special stages averaging 95 miles each and 10 Transit section averaging 43 miles each.  Vehicles depart the starting line from each stage in 30 second intervals and are racing for the lowest time per stage and overall lowest time for all stages combined.

A host of legendary drivers and their vehicles will be competing in this event that dates back to the inaugural Mexican Rally in 1967.  Many of the vehicles in this race can be seen at various events as part of the Off-Road Motorsports Hall of Fame Exhibit. The official course map for the 2013 NORRA Mexican 1000 can be found at  

Team SRI’s goal for this event is to compete in all 3 of the day one Special Stages, portions of Special Stage 1 on day two, all of Special Stage 1 and ½ of Special Stage 2 on day three and the last ½ of Special Stage 1 on day four. “This is a monumental undertaking that has been 18 solid months in the making – our entire team is excited about what we are stepping forward to do. We are confident that this capabilities demonstration will generate future battery sponsorship that will allow us to “hot swap” multiple battery packs and complete entire races in the near future”, says Jeffrey Smith, founder of Strategic Recovery Institute. 

Prior to racing the Mexican 1000, Team SRI will be conducting final testing of the race vehicle and support equipment the Ocotillo Wells OHV area.  Specifically new gear ratios, motor brush compositions, charger rates and over-all vehicle range will be closely evaluated. The SRI EV1 race vehicle can be seen at the San Diego Earth Fair on April 22nd in Balboa Park from 10am to 5pm.  Entry is free for this event.

Strategic Recovery Institute (SRI) is a Clean-Tech Non-Profit Corporation that is “Racing to Recovery”.  SRI’s strategy is to design, build and market electric powered products to provide jobs for the graduates that complete the year-long rehabilitation program that SRI is creating.  Racing clean-tech vehicles is an attention gainer and provides advertising opportunities for manufacturers of Off-Road and High-Tech products that want to partner with team SRI to help the underserved and the homeless learn to help themselves.
The First of its kind, all-electric, off-road race vehicle project started this past February with the vision to build and race the first high performance vehicle in the off-road industry that is powered by renewable energy.  SRI also has plans to build home-use energy creation and storage systems that complement the gas-to-electric conversion of both on and off-highway vehicles.
SRI’s intention is to learn as much as we can with the new technology as the industry transitions to electric power.  Jeffrey says “Initially, we will compete head to head and side by side, with the existing state-of-the-art gas engines. We are excited to be a part of the movement toward clean renewable energies and creating new jobs with exciting career prospects to help others who are underserved and less fortunate.”
Included in the Team SRI EV project are Strategic Racing Designs (SRD) who did the major portion of the fabrication and EV West who designed the electric power plant.  Our goal is to build a vehicle that will be competitive with gas powered vehicles, have a range of 100 miles between battery charges or swap-outs, hit a top speed of 125 Mph and have the endurance to sustain 1200 miles or 35 hours of continuous operation in the world’s most challenging terrain.  The SRI electric race vehicle is powered by 138 3.3 volt, prismatic, Lithium-ion batteries. The combined weight of the dual power packs is 1950lbs. Team SRI won the 2011 SCORE Baja 1000 in class 5-1600, and is anticipating similar results in the new “E” class in the years ahead.
About Strategic Recovery Institute: Strategic Recovery Institute is committed to ending homelessness and chronic unemployment. We are a non-profit 501(c) (3) organization that is built on a sustainable and self-supporting foundation of recovery, education and industry. We partner with business’s that create goods and services that SRI uses and promotes.  Income from these goods and services will support the recovery expenses.  In part, SRI is a marketing firm that also operates a recovery institute and other clean-tech business units that are self-sustaining.

Jeffrey Smith, MFT, AC
(760) 207-6617

Monday, June 28, 2010

Press Release – for Immediate and World-wide Distribution

"If you stabilize them, they will find jobs"

The Founders, Directors and Supporters of the newly established Strategic Recovery Institute (SRI) are pleased to announce their vision toward treating those that are chronically homeless (the 10% "outliers" and most difficult cases) by helping them reclaim their lives!

Eradicating Chronic Homelessness

Chronic Homelessness Presently Viewed as a Mystery

(Moral Justification Focuses on Fairness = Ineffective Solution)


The Strategic Recovery Institute (SRI) intends to treat the chronically homeless situation – a problem that has become endemic in America. Compared to existing models of treating the homeless, SRI is unique in that we don't simply treat the symptoms; put a band-aid on the situation to get them off the street. In some large cities, it is estimated that the cost of not treating chronic homelessness is $150,000.00 per homeless person per year. The bulk of the cost is in emergency medical treatment, maintaining temporary shelters and food kitchens.

The SRI model is not a philanthropic "feel good program" providing temporary relief in the form of food and shelter – which actually maintains the status quo. Present social programs are oriented to "manage the problem, not fix it. Viewed as a mystery (all homeless people are the same - normal distribution) the data appears as a standard bell curve. This maintains continued "individualism" and isolation by offering shelters and soup kitchens in order to treat everyone a little bit equally – this produces dismal long term results.

Viewing Chronic Homelessness as a Puzzle

(Practical and Efficient = Effective Solution)

We firmly believe that the SRI model of recovery will allow the majority of the chronically homeless to be rehabilitated, return to work, become productive & contributing citizens - even paying taxes once again. This requires creating a social and political mindset oriented toward fixing the problem. Rather than using a normal distribution model (bell curve) a Power Law Distribution model reveals data in the shape of a hockey stick that allows us to isolate the problem and be more specific in treating the "outliers". The SRI model is focused on community based living rather than individualism – a team approach that produces relationship and accountability – essential factors in creating lasting change.                                                                    

Our plan begins by networking with local police departments to indentify and nominate specific candidates to participate in the SRI life reclamation program. We know that peace officers have a personal relationship with the homeless – they see them and interact with them every day. Another referral source for SRI candidacy will be the local Emergency Rooms and Out Patient Urgent Care Centers that treat the homeless in a revolving door fashion. Current estimates show that the power distribution average of the chronically homeless person (defined by being more than 1 month homeless – in and out of shelters) seeks medical treatment more than 10 times per year at an average cost of over $10,000 per visit. They are typically being treated for pneumonia, infection, skin diseases and physical injury (accidents). Referral sources in touch with the homeless can most effectively assist us in identifying those most in need and those most likely to complete our robust program. Life reclamation will require persistence, resourcefulness and an intense will to survive the process of change.                                                                 

The SRI Campus

"From now on, any definition of a successful life, must include serving others."
- George Bush

The SRI recovery model consists of a 1 year onsite, live-in program, involving a boot camp style structure of diet, exercise, chores and group therapy. Phase 1 of the SRI recovery model includes diagnosing and treating any existing brain dysfunction (mental illness) by using Brain Imaging and then prescribing appropriate psychotropic medications or dietary supplements to facilitate neurogenisis (new brain cell growth) as needed / case by case. Other forms of creating effective brain health will include DLP Light Therapy, Deep Brain Stimulation, Trans-cranial Magnetic Stimulation (rTMS), EMDR Trauma Recovery Therapy, Acupuncture, and teaching Emotional Freedom Techniques (EFT).                                                                        

Following detox, diagnosis and implementing neurogenisis, Phase 2 of the SRI model begins by providing Occupational Training. Participants in the SRI life reclamation project will explore their occupational interests by being exposed to the variety of skills building venues that SRI offers. Some will choose more traditional masculine job opportunities such as automotive repair, janitorial services, farming, welding and carpentry, while others will orient themselves toward the culinary arts, animal care, garden and nursery, graphic arts, data entry, producing arts and crafts for retail sales. Essentially, every skill set required to operate the SRI facility will provide an opportunity for attendees to learn and then seek employment with new and needed skills to serve the community they go to.                                                                                

Graduates of the program will leave with certified employable training in the areas of welding, engine repair, data entry, carpentry, culinary skills, creative arts design, garden & nursery and animal husbandry. SRI will network with existing job placement programs and employment agencies to ensure opportunities for gainful work are available so graduates can reacclimatize into society gaining a sense of competence and confidence regarding the ability to be more self supportive.                                                                                         

Phase 3 focuses on building relationships, community and accountability while continuing to attend occupational training, group & individual therapy and out-placement orientation / visits. Former graduates of the SRI program will serves as mentors or "sponsors" similar to the way 12 step recovery programs operate. Attendees of the program will not graduate without having a mentor. Graduates will be accountable to their social workers and to SRI to maintain their mentorship status.                                                                                         

Many communities have found that providing permanent housing and managed after care are vital to maintaining sobriety, employment and overall productivity. The cost of not doing so, far out reaches the cost of efficiency. Directing graduates of SRI toward existing social and community programs and resources will accomplish this required end state. Some cities, such as Denver have found that housing the chronically homeless can be achieved for six thousand dollars per year, per person. SRI graduates will be expected to off-set their personal housing costs as they begin to build their lives by becoming less dependent on aid while working toward inter-dependency.        

Treating the hard cases with a lot of resources produces maximum results

The SRI approach is to show that it can be done, and done well – not to do the entire job by ourselves. Once we demonstrate the model, it can be replicated by existing programs with existing resources in other communities. We hope, over time, to be involved in teaching other program managers the SRI process and we may even supervise other facilities in other cities, states and countries as this approach catches on.    

In our current world view, we have begun to focus on correcting social wrongs, Slavery, Communism, Genocide – now it's time to abolish chronic homelessness. Given the proper environment and right length of time with effective interventions and treatment protocols, the chronically homeless population will shrink dramatically. The present resources spent on this problem will also shrink. The remaining resources will be better spent on an effective process of addressing the increasing long term problem with an efficient long term solution.                                                        

"I don't know what your destiny will be, but one thing I know: the only ones among you who will be really happy are those who will have sought and found how to serve".
Albert Schweitzer


To contact us for additional information about SRI or to get involved and support the project, visit: